The response from buyers was immediate, with users in the graphic arts enthusiastically joining ENCAD’s clientele, which already included computer-aided designers such as engineers, architects, surveyors, and map-makers. Chief competitor Hewlett-Packard, which had been caught off-guard by ENCAD’s release of the first NovaJet, introduced its own wide-format inkjet printer in May , and soon gobbled up a majority of the market. Our management team has a well-defined long-term growth strategy and has demonstrated an ability to rapidly innovate and implement strategic initiatives for growth. Having gone from being a small, continually struggling concern during the s to a major player in the wide-format printer market of the late s, the success of ENCAD showed that the perseverance of its founders and the company’s innovative designs could win it a significant market share despite the efforts of the Goliath-like Hewlett-Packard to vanquish it. Mobile Search Bar Clear search field Search. Several other patent infringements were claimed, though these were dismissed in August Subscribe I agree to the Terms and Privacy Statement.
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Within several years printers produced under OEM agreements would comprise a quarter of the company’s sales.
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Our management team has a well-defined long-term growth strategy and has demonstrated an ability to rapidly innovate and implement strategic initiatives for growth. Today, ENCAD offers the best products in the markets we serve, and we plan to enfad to offer our customers exciting new imaging products and technologies. Enacd Profile Email Us. Hewlett-Packard also started a trade-in program, offering generous allowances to customers who brought in an ENCAD printer when purchasing a new Hewlett-Packard model.
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Encad’s products deliver brilliant color images quickly and cost-effectively, and are designed wncad increase user productivity in a variety of applications, including sign making, point-of-purchase graphics, photographic enlargement, graphic arts, fine art, textile design, and computer-aided design. After struggling along for several more years, Encaf developed a faster, cheaper, and sharper wide-format color pen-plotter, which kept the company alive, if not wncad thriving.
InPurcell cofounded a capacitor manufacturing inf, Bishop Electronics, and several years later participated in the formation of Ryno Electronics, a chip distributor. Kodak harnesses its technology, market reach and a host of industry partnerships to provide innovative products and services for customers who need the information-rich content that images contain.
An OEM agreement with the Japanese GraphTec company led to the development of a specialized printer that could dispense durable inks onto a vinyl surface, then cut the vinyl with great precision, creating another innovative new application for sign makers. Other articles you might like: Learn about application cases where system simulation is applied to accelerate controls calibration.
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The company’s sales had for some time been expanding to overseas markets, with some half of revenues coming from abroad by the start of the s. The newer models of NovaJet printers had already been designed around this part, so the problem was not a major one for the company. Going against the advice of his board of directors, Purcell put up his own personal assets to keep the company alive.
ENCAD continued to introduce innovative products, however, countering the attacks of its competitor by creating new markets for itself. We are targeting the signage and textile markets, and may target other high-growth markets in the future. What’s Trending See all news.
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Compared to a pen-plotter device, the NovaJet offered higher-resolution images, a wider range of colors, and was as much as 20 times encav. ENCAD’s printers produce high-quality color images on a variety of surfaces for use in the computer-aided design, graphic arts, sign-making, and fashion industries.
Like what you are reading? Our goal is to continue setting new quality and productivity standards as a leader in our targeted markets and to grow ENCAD into a large and highly profitable company.
Sales were expected to be brisk, encwd even surpassing those of the company’s previous products within several years. I agree to the Terms and Privacy Statement. ENCAD manufactured its printers using outside companies, who did the injection molding and steel fabrication. Within the signage and textile markets, we plan to add products with greater productivity and more value-added, technology-driven features.
ENCAD also signed an OEM agreement with Kodak to produce some of the new printers to be sold under the Kodak name as part of a specially customized, full-featured imaging system. Fortunately for ENCAD, sales of wide-format printers were increasing exponentially, and the company did not suffer greatly from this competition.